Stage 1: Plenty for users
They compete to offer a good deal—features, trust, generosity—so people pile in.
Stage
Function
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Element
1 Plenty for usersOpen-source Matrix client; messages federate across servers you control, end-to-end encryption is on by default, and no single company can revoke access to your conversations.
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Faire
1 Plenty for usersWholesale marketplace connecting independent brands with independent retailers; net-60 payment terms and free returns lower the barrier for small shops, though take rates remain substantial.
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Feeld
1 Plenty for usersDating app for open-minded adults; subscription-only with no ads, no dopamine-engineered swipe loops, and identity features built around consent rather than engagement maximisation.
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Fly.io
1 Plenty for usersDeveloper hosting platform built on open container standards with transparent usage-based pricing; VC-backed but designed to avoid the proprietary lock-in that defines AWS and Vercel's moats.
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Ghost
1 Plenty for usersOpen-source publishing platform run by a nonprofit foundation; self-hostable for free, Ghost Pro managed hosting funds the foundation without taking a cut of creator revenue.
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Hipcamp
1 Plenty for usersOutdoor accommodation marketplace for camping, glamping, and farm stays; host-aligned fee structure and a niche that resists the race-to-the-bottom commoditisation of hotel OTAs.
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itch.io
1 Plenty for usersIndie game marketplace where creators set their own price and revenue split—including 0% to the platform; bootstrapped, no ads, and structurally hostile to extraction by design.
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Luma
1 Plenty for usersEvent management and ticketing platform popular with tech communities; free for organisers hosting free events, clean UX, no dark-pattern upsells—VC-backed but behavior is still user-aligned.
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Nebula
1 Plenty for usersCreator-owned streaming platform run by Standard Broadcast; subscription-only with no ads and a revenue share that returns the majority to creators—rare structural alignment at scale.
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Obsidian
1 Plenty for usersLocal-first note-taking app; files stay on your device in plain Markdown, sync and publish are optional paid add-ons, and the core product is free for personal use with no VC pressure.
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Ollama
1 Plenty for usersLocal LLM runner that lets you download and run open-weight models on your own hardware; no API calls, no usage billing, no data leaving your machine—VC-backed but FOSS by design.
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Proton Mail
1 Plenty for usersEnd-to-end encrypted email from a Swiss nonprofit-aligned foundation; free tier with no ads or scanning, paid plans fund the service without monetising user data.
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Wise
1 Plenty for usersInternational money transfer service built around mid-market exchange rates and transparent flat fees; publicly traded and profitable without resorting to hidden FX spreads.
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DuckDuckGo
1 Plenty for usersPrivacy-marketed search with lighter tracking; still a business that must fund results and experiments over time.
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Firefox
1 Plenty for usersOpen-source browser with privacy-forward defaults and no ad-tech parent; Mozilla’s funding model is fragile but the user-facing product still skews toward surplus over extraction.
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Wikipedia
1 Plenty for usersA nonprofit reader mission with volunteer editors; ads are off by default and the core reading experience still prioritizes users over rent extraction.
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Mastodon (fediverse)
1 Plenty for usersFederated microblogging with no single owner; rough edges, but user surplus and exit to other instances is real.