Eventbrite
Self-serve events and ticketing—easy for organizers until fees, feature tiers, and payout rules become the product.
Extraction Stage 3
Surplus shifts toward business customers and shareholders; ads, fees, and degradation accelerate.
Eventbrite lowered the bar to run real-world gatherings—huge surplus for small organizers. As scale grew, fees, paid features, and buyer-side friction became levers. Organizers still get value, but the platform captures an increasing slice. Stage 3 extraction with a friendly face.
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StubHub
3 ExtractionSecondary ticket marketplace—liquidity and buyer protection on one side, fees and volatile pricing on the other.
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Ticketmaster
4 JunkHigh fees, poor transparency, and market concentration leave fans with a worse experience than a competitive market would deliver—junk for end users.