Stage 3: Cashing in · Mobility
Ads, fees, dark patterns, and worse defaults as incentives tilt from pleasing users toward harvesting value.
Stage
Function
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DoorDash
3 Cashing inFood delivery marketplace with fees stacked on restaurants and riders; convenience for diners, thin margins and policy fights everywhere else.
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Lyft
3 Cashing inUS rideshare duopoly player; take rates, incentives, and driver dynamics mirror Uber’s two-sided squeeze with regional variation.
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Uber
3 Cashing inTwo-sided marketplace that captures a large slice from riders and drivers; convenience for users exists, but the economic surplus flows to the platform and investors.
