Figma
Collaborative design in the browser; files, libraries, and plugins embed teams so deeply that leaving feels like a migration project.
Lock-in Stage 2
Users are retained through switching costs, data, network effects, or ecosystem dependency.
Figma reset expectations for real-time design and handoff. The surplus is still tangible for many teams. Lock-in arrives through shared libraries, design systems, and plugin ecosystems—assets and permissions accrete in one canvas. Adobe’s orbit adds enterprise pricing dynamics; rated stage 2 with extraction visible on the horizon.
