Stage 3: Cashing in · Social

The default résumé graph for many industries, increasingly monetized via feed ads, recruiter tools, and upsells—users are the inventory.

API paywalls, algorithmic feeds, verification products, and ad load shift surplus toward the operator and advertisers—classic extraction on a still-central public square.

Mature platform shifting value toward advertisers, mods as unpaid labor, and product changes that prioritize engagement over quality.